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BRAND STORY

GENERTE, well-aging beauty solution, customized just for you

With the conviction that
“you can only manage if you measure,”
GENERTE believes that science is the basis that completes beauty.

CONCEPT STORY

The power of genes blooms into art! GENERTE

GENERTE has the meaning that customized solutions
made through skin gene analysis strengthen the natural power of the skin
to overcome time and produce beautiful skin just like art.

GENE

FORTE

ART

[ A portmanteau of Gene, Forte and Art. ]

Why GENERTE is special

SPECIAL 01

Provides 1:1 customized solutions through gene tests + device skin measurement

We measure the genetic value related to skin-aging and pigmentation through gene tests and examine the current condition of your skin as well through a skin measuring device in order to predict the future of your skin.
Then we suggest 1:1 customized solution with 120 types to match with every skin type. Experience GENERTE's scientific and systematic skincare system to take one step closer to ideal skin.
SPECIAL 02

Korea's first patent registration on the use of skin gene data

Since 2007, we researched the 'methods and systems for offering personalized cosmetic information using skin gene profiles,' and finally on December 11, 2008, we registered Korea's first patent on this research.
*Patent No. 10-0874825
SPECIAL 03

Visit from beauty expert mentor Gene Master

We provide accurate gene test results through collaboration with the reliable gene analysis institute, THE GENEBIO, and the Gene Masters measure the current skin condition and offer product consulting.

Step 1

Gene analysis- My DNA kit

Your DNA will be sent to THE GENEBIO, one of the best gene analysis institutes in Korea, after collected through GENERTE gene sampling kit

Step 2

Examination and diagnosis

A consultation based on a brief report on the result of genetic test will be provided along with more detailed skin analysis using GENERTE API device which can be connected to both smartphone and PC

Step 3

Skin code issuance

A skin code will be issued to the client to deliver the optimal skin management solution after analyzing the skin condition data obtained through the skin measuring device by comparing the client's gene value to the average value.

Step 4

Provision of personalized cosmetics

GENERTE will provide a well-aging, customized beauty solution along with the client's skin code.
(DTC genetic data: 40%/ Current skin condition: 50%/ Client needs 10%)

Step 5

Continuous management

Every three months, the beauty professional mentor Gene Master will visit and measure the client's evolving skin condition and give advice on care methods.

INGREDIENT STORY

3 unique ingredients exclusive to GENERTE

All GENERTE products contain three unique anti-aging ingredients to resolve skin aging concerns
including visible wrinkles, elasticity, pigmentation and dryness all at once.

Sialyllactose
36SL™

Antioxidant
complex

Eco
ceramide

Sialyllactoses36SL™
A rare ingredient found in trace amounts only in colostrum

Sialyllactoses36SL™ is a rare ingredient found in trace amounts only in colostrum
GeneChem and Professor Byung-ki Kim's team from Seoul National University succeeded in synthesizing the enzymes for the first time in Korea,
and it is now a material with a patent application that is exclusively being used by GENERTE

Anti-inflammatory

uppresses inflammatory responses
such as atopy or acne
Brightening

suppresses production of excess melanin production and
blocks synthetic materials
Repairing

promotes collagen production treating wrinkles

The Comparison of the amount of Melanin being produced

As the result of clinical test on Tyrosinase's activity per each ingredient, it was proved that Melanin pigments are produced under the permissible level when 3'SialyllactoseSL and 6'SialyllactosesSL are combined. GENERTE's products contain Sialyllactose 36SL™, providing anti-aging effects.

* Melanin : brown or black pigments related to pigmentation such as stains, freckles and others.
* Tyrosinase : An oxidase to control production of Melanin working as a catalyst for Melanin to produce pigments

Evaluation of anti-inflammatory effects on skin cells

As a result of the clinical test on Sialyllacose36SL™ content, inflammatory response caused by UV light is reduced to the lowest level when 36SL™ level is 1.0%.
GENERTE's products contain 1.0% Sialyllactoses36SL™, giving stable anti-inflammatory effects on skin cells.

Antioxidant complex
GENERTE's botanical complex

A botanical complex made up of the perfect combination of ingredients that are effective for antioxidation including Ilex Paraguariensis Leaf Extract,
Camellia Sinensis Leaf Extract (Green Tea Extract),
Arnica Flower Extract and Hyssopus Officinalis Extract for healthy skin.

Ilex Paraguariensis Leaf Extract

Has anti-inflammatory and anti-oxidizing effects
Camellia Sinensis Leaf Extract

Has 5 times more vitamin C than lemons, which is effective in brightening and anti-aging
Arnica Flower Extract

Contains significant amounts of provitamin A, soothing and protecting skin
Hyssopus Officinalis Extract

Vitalizes skin with full of natural energy

Eco ceramide
100% natural oil ceramide

100% natural ceramide made by combining phytosphingosine and
natural soybean oil (only natural materials)
that strengthens the skin barrier and provides intense moisture.

Ceramide

a component of the outer most skin layer, stratum corneum, and a vital ingredient that accounts for over 40% of skin lipids, which is skin-friendly, suppresses atopy and provides intense moisture.

BRAND IDENTITY

Main Color

RANTONE 424 C C 0, M 0, Y 0, K 70

RANTONE 425 C C 0, M 0, Y 0, K 70

Sub Color

RANTONE 5455 C C 27, M 16, Y 12, K 1

C 0, M 0, Y 0, K 0

Metallic Color

RANTONE 872 C C 35, M 43, Y 70, K 0

RANTONE 877 C C 0, M 0, Y 0, K 40

GENERTE is a customized cosmetic made with special ingredients suitable for individual skin type based on the result of personal genetic analysis

We evolved the fruits of genetics into art with the simple wordmark and the sophisticated color image to highlight the professional and technological strengths of the brand.

COMPANY INTRODUCTION

GENERTE started with Customers’ craving
for individually customized cosmetics

Hankook Cosmetics has spent the past 10 years focusing on skin genetics research.

Hankook Cosmetics has continued its research on skin genetics to create a more scientific customized skin care system. Then, in 2016 following the legalization of DTC tests, the gene analysis customized cosmetics brand GENERTE that scientifically analyzes the skin gene characteristics of an individual was established.

A total beauty lifestyle brand, GENERTE

GENERTE is a total beauty lifestyle brand that aims to realize not only anti-aging care but also well-aging care by offering customized cosmetics solution for different types of skin, which reveal each individual’s skin characteristics, through our 10-year skin gene research, as well as healthy foods that provide a synergistic effect.

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